Can we be honest? All trends and new ideas are not bullseyes. And that’s just fine. I’ve had 1000s of sh*t ideas in my life, hell – I’m still living the far-reaching consequences of one of them (putting my future and faith in the wrong person’s hands!!!). It’s perfectly normal to throw a new idea at the wall – some will stick, and some will slowly slink to the floor to die an ugly, unnoteworthy death. 
Where the f*ck did THAT come from, and HOW LONG HAS IT BEEN THERE? This is a question I have asked myself almost on the daily since receiving an illuminated magnifying makeup mirror from my darling son-in-law for Christmas.