Can we be honest? All trends and new ideas are not bullseyes. And that’s just fine. I’ve had 1000s of sh*t ideas in my life, hell – I’m still living the far-reaching consequences of one of them (putting my future and faith in the wrong person’s hands!!!). It’s perfectly normal to throw a new idea at the wall – some will stick, and some will slowly slink to the floor to die an ugly, unnoteworthy death.